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However, organization recommends it modify cranberry extract mention.
October 28, 2010
By: TOM BRANNA
Editor
The National Advertising Division (NAD)of the Council of Better Business Bureaus has determined that Burt’s Bees can support “clinically proven” claims for the Burt’s Bee’s Natural Toothpaste product line. However, NAD recommended the advertiser modify claims related to the benefits of cranberry extract. NAD, the advertising industry’s self-regulatory forum, examined claims made in product packaging and in print, Internet and in-store advertising, following a challenge by Tom’s of Maine, the...
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